When you visit our website, information about you is collected, which is used to personalize and improve our content and to increase the value of the advertisements displayed on the page. If you do not wish for information to be collected, you should delete your cookies (see instructions) and refrain from further use of the website. Below, we have elaborated on what information is collected, its purpose, and which third parties have access to it.


The website uses “cookies,” which are text files stored on your computer, mobile device, or similar, with the purpose of recognizing it, remembering settings, performing statistics, and targeting advertisements. Cookies cannot contain harmful code such as viruses.

It is possible to delete or block cookies. See instructions:

If you delete or block cookies, advertisements may become less relevant to you and appear more frequently. Additionally, you may risk the website not functioning optimally and encountering content that you cannot access.

Personal Information


Personal information includes all kinds of information that can be attributed to you to some extent. When you use our website, we collect and process various types of such information. This occurs, for example, when accessing content, subscribing to our newsletter, participating in competitions or surveys, registering as a user or subscriber, using our services, or making purchases through the website.

We typically collect and process the following types of information: a unique ID and technical information about your computer, tablet, or mobile phone, your IP address, geographic location, and the pages you click on (interests). To the extent you explicitly consent and enter the information yourself, we also process: name, phone number, email address, address, and payment information. This typically occurs when creating an account or making a purchase.


We process your personal information securely and confidentially in accordance with applicable law, including the General Data Protection Regulation (GDPR) and data protection laws. Your information will only be used for the purpose it was collected for and will be deleted when that purpose is fulfilled or is no longer relevant. We have taken technical and organizational measures to prevent your information from being accidentally or unlawfully deleted, disclosed, lost, degraded, or falling into the hands of unauthorized parties, misused, or otherwise processed in violation of the law.


The information is used to identify you as a user and display advertisements that are most likely to be relevant to you, to record your purchases and payments, and to deliver the services you have requested, such as sending a newsletter. Additionally, we use the information to optimize our services and content.

Storage Period

The information is stored for the period allowed by law, and we delete it when it is no longer necessary. The period depends on the nature of the information and the reason for storing it. Therefore, it is not possible to specify a general timeframe for when information is deleted.

Disclosure of Information

Data about your use of the website, the advertisements you receive and possibly click on, geographic location, gender, and age segment, among other things, may be disclosed to third parties to the extent that this information is known. You can see which third parties are involved in the “Cookies” section above. The information is used for targeted advertising.

Additionally, we use several third parties for data storage and processing. These third parties process information solely on our behalf and are not permitted to use it for their own purposes.

The disclosure of personal information such as name and email address will only occur if you provide consent. We only use data processors in the EU or in countries that can provide sufficient protection for your information.

Access and Complaints

You have the right to be informed about what personal information we process about you in a common format (data portability). You also have the right to object to the use of information at any time. You can also withdraw your consent for us to process your information. If the information we process about you is incorrect, you have the right to have it corrected or deleted. You can make inquiries about this to: If you want to file a complaint about how we process your personal information, you also have the option to contact Datatilsynet. If you no longer wish for us to process your personal information or want to restrict the processing of your personal information, you can also send a request to the email address above.


The website is owned and published by:

Flora Danica
Kongsbjerg 15
6640 Lunderskov
Tel.: 76 84 03 00


See collection at JYSK


See collection at JYSK

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